With good rains, the farmer’s business in agriculture flourishes. Agriculture is the noblest profession. It makes society happy, wealthy, healthy, honest, and spiritually advanced for a better life after death. The vaiśya community, or the mercantile class of men, take to this profession.

In Bhagavad-gītā the *vaiśyas are described as the natural agriculturalists, the protectors of cows* , and the general traders. When Lord Śrī Kṛṣṇa incarnated Himself at Vṛndāvana, He took pleasure in becoming a beloved son of such a vaiśya family. Nanda Mahārāja was a big protector of cows, and Lord Śrī Kṛṣṇa, as the most beloved son of Nanda Mahārāja, used to tend His father’s animals in the neighboring forest.

By His personal example Lord Kṛṣṇa wanted to teach us the value of protecting cows. Nanda Mahārāja is said to have possessed nine hundred thousand cows, and at the time of Lord Śrī Kṛṣṇa (about five thousand years ago) the tract of land known as Vṛndāvana was flooded with milk and butter. *Therefore God’s gifted professions for mankind are agriculture and cow protection.*

— Srila Prabhupada(Founder-Acharya of the International Society for Krishna Consciousness)